V&A Summer Camp

The V&A’s Summer Camp celebrated the virtues of self-reliance and resourcefulness, with opportunities for you to share your design knowledge and skills.

This informed the design approach for the event programme. The concept came from ‘un-picking’ the design process and empowering the public to realise they knew more than they thought they did. Through annotation and design mark-ups, the story of how the programme was made is revealed – from initial idea through to production.

The back of the programme opens up to reveal a grid for visitors to make their own poster, reflecting on the event and what they have learnt.